Insights & Resources

Every problematic creative that reaches your players has a measurable cost. We quantify the exposure window and show why governance is a revenue decision.

AI can detect anomalies at scale. But it cannot escalate with policy-based negotiation, verify live removal, or own accountability for resolution.

Exposure Window Duration. Recurrence Rate. Escalation Success Rate. Here’s how to build a governance KPI framework that actually tells you if enforcement is working.

Google AdMob, Unity, AppLovin, Meta, LevelPlay — each network has different enforcement mechanisms and accountability structures. Know your stack.

User complaints are the earliest signal of problematic ad categories. Here’s how to integrate Helpshift data into a structured enforcement loop.

Gambling ads targeting younger players represent 6.5–6.8% of all blocked creatives in our data. Here’s what’s driving it and how publishers can protect their audience.